ADILLA colab’s 2nd Brithday x Revlon Professional Eksperience Range Launch
On February 13, 2019 ADILLA turned 2!
In celebration of our birthday, we teamed up with our favourite suppliers to launch a new ranger – Eksperience, our new look, our new prescriptive style services and our blow dry classes!
It was a fun filled day with lots of goodies, food and drinks. We did 3 sessions with editors and influencers, introducing all the new and exciting things.
Eksperience is a Sea Mineral range that combines sea and science. Over the last 20 years and with some serious research the range has now finally launched in Australia. We showcased their clay masks that target the 4 key scalp problems people face on a daily basis, and we are the first in Australia to use them. The feedback from the editors was amazing! They loved the clay mask and the fact that there is a new range targeting scalp issues, which is a huge gap in our product market.
We also showcased our blow dry classes, using the new Hot Tools range from Rogue Beauty. Teaching our clients how to style their hair has been a part of our service list for over a year.